Openfield helps companies solve positioning and branding problems. They create and implement innovative solutions for their clients. Their ability to solve complex problems was used as a starting point.
One of their requests was for the branding and logo to display a playful energy, with a positive atmosphere. The scribble visualises the course from problem to solution. The lowercase word mark creates an inviting and friendly look, the color scheme is energetic and shows an earnest and confident side as well.
Logo with color palette
Process from rough sketch to refined shape
Animated icons visualising the Openfield approach